behind the scenes – part 1 "the shore" BTS collection shoot at Coney Island

So… when we first set our sites on shooting at Coney Island we asked ourselves: how does one pull off a lingerie shoot at the shore? Good thing we make a lot of loungewear because we could style things so that they weren’t so revealing. We knew there would be a fair number of “oglers” and indeed there were, but perhaps they were more interested in the stunning redhead beauty modeling our clothes than the clothes themselves… its ok, we understand, she IS gorgeous after all.

We scheduled almost a full day’s shoot… which in those temperatures is a lot. We rigged up a fancy little changing station out of pvc pipe and shower curtains- come on, it’s ghetto but it protected dear susan from prying eyes as she changed. We do admit its probably not as swanky as what they use on a big commercial shoot- but we’re a little brand remember! So check out our motley crew in the first of 3 (you heard it three!) behind the scenes looks at our Coney Island campaign photoshoot. Behind the lens, the lovely in house BTS photographer Josh aka my boyfriend, in front of the lens holding the lens that took our lookbook shots Insuh Yoon. That gal holding the reflector and arranging clothing and jewelry, that’s me, the designer, Layla. Our lovely assistants for the day were Charlie and LaParis, they deserve a round of applause. And by now you should know our lovely model Susan Coffey! Without further ado… let’s go to the shore

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffeybehind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey
Our friendly PSA: wear sunblock kids.

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey, america, american, made in usa, flag

favorite behind the scenes shot, america!!! This was a total Coney Island moment… other than the one we had when we scouted locations where there was a crazy old man dressed in drag with orange hair dancing with his pet parrot and pushing a baby carriage full of costumes… yes, that really happened.
behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey
love the haze (hence the color we named that top susan is wearing) and the angle of the wood on the boardwalk. Also the great scenery of the American flag, the ferris wheel and other Coney Is. landmarks in the backdrop.

behind the scenes, bts, between the sheets, coney island, bts lingerie, lingerie, lounge, loungewear, beach, sun, sand, boardwalk, shore, fashion, new york, susan coffey

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