First of all, what a great experience being around so many brands and seeing it all from a new perspective! 3 days of standing on your feet and fending off competitors while inviting in buyers can be exhausting. After the second day I vowed to not show in this kind of setting again, I loved the experience but I already realized in this saturated forum there was a definite lean towards big brands with money. I need to mention here some other brands I’ve followed and loved like Wundervoll were there, and I felt like the traffic just moved past to all the big booths. I wanted to stop by but then again, didn’t want to come off as the snooping competitor so I thought better of it. I think also the collection would be easier to appreciate and view in a more intimate setting, so next year I’m planning on setting up a suite and making appointments, serving prosecco, and getting to know our customers intimately.
Load in day at the show was madness, it was so hot in there, for some reason there was no air conditioning… but we steamed and cleaned and set up pretty smoothly. Nothing like a little work to help you sleep better right? Nope, I was exhausted after we were done, but giddy and awake nonetheless. It was a great feeling to see it all hanging there, and really, it looked amazing! Had it been a store I would’ve agonized over which to buy!
So next year we plan on toasting to a whole new season, but for now it will be following up with boutiques and making sure we get our lovely lingerie out to a store near you! We’re excited to introduce these lines. I believe both have something to offer that women will love. So spread the word… life is so much sweeter… when you play in your lingerie! Between the Sheets promises to keep more fabulous pieces that you will live, laugh, and play in!