photo: behind the scenes from our latest lookbook shoot for core – SS14 via @BTSlingerie instagram
Who said that Friday the 13th had to be unlucky? Well we’ve had our little snafu here on the site – late on the 12th/early on the 13th our site had a hiccup processing some of your orders and when we realized the timing we couldn’t help but do a double take. It was quickly resolved but the whole ordeal got us thinking, would this have happened if we’d been wearing our lucky underpants when the clock struck midnight on the evening of Friday the 13th? There is the whole idea of not tempting fate and well let’s all collectively decide to give into the temptation… of lucky underwear that is!
We’re evening the score and giving you 25%* off sitewide so you can make your own luck! Here are some suggestions of our fave underpants that might prove to make your Friday the 13th purchase a lucky one, because if there is ever a day when you need lucky underpants it’s Friday the 13th!
A custom feather lace designed bc of our designer’s obsession with lucky feathers, so yeah, these are lucky for sure! Snag some on sale and if they run out of stock go for the hi-waist!
We have a couple of fans who found us bc of this tempting pair of panties. Sans the traditional frills of big knickers these clean lined lovelies have been a hit since we launched them in 2011 and it’s safe to say they’ve proven lucky for many of our fans. In this girl’s opinion you can never go wrong with sheer underwear.
Green is a lucky color, and this bikini has been the subject of countless editorials and press for us so it proves the theory. Lucky for us will equal lucky for you, so step into these minty fresh briefs and step around ladders today and you should be just fine.
New this season these are going to be a hit for sure. The same covetable micromodal that made our Come Out & Play panties so popular is the base for these, and in the same scant silhouette as the Birds of Play bikini above. If Friday the 13th throws you a curveball and you wind up in a compromising position wearing these, things might not be so bad after all – you could wind up dating a doctor or a firefighter.
We’re still on the fence whether to buy into the bru-ha-ha surrounding a random day, but you know, wearing cute underwear never hurts!
*promo excludes clearance items 50% off or more, expires sunday Sept 15th