Our designer/founder Layla is a Sapphire September babe, so it’s no surprise that this hue had some nostalgic impact. Prior to starting BTS blue/sapphire wasn’t on her list of go-to colors, but when it came time to carve a niche in sleepwear it became a staple in the BTS rotation – with a myriad of Cerulean hues making there way down the runways this shade is having a moment. Isn’t it appropo that this month heralds the start of fall and the dipping temps that literally give us the blues? We’re cool with fall – as long as we have some coffee and comfy spot to curl up after a long day, how about you?
It seems like Blue in navy, cobalt, and sapphire shades was all over the runways this fall – from left to right looks from FW13 runways: antonio berardi, jason wu, tadashi shoji
leave a post on our facebook wall or comment on the contest pinned at the top of the page saying how you plan to spend your non work hours, what we like to call play this summer (and mentioning how some cute sleep/lounge/intimates might fit wouldn’t hurt your chances!)
and we want everyone to get an opportunity to win something so previous winners will not be eligible on this one
We believe Moms should get the special treatment all year round, but life is busy and sometimes things fall on the backburner. Not this month! Mother’s day is less than a month away (May 13th) so we’ve put together a curated selection of our best-selling styles (our own mom’s have approved a lot of these) for the different mother figures in your life. One thing all Moms seem to share in common is that they spend a lot of time doing things for others, depending on what stage of motherhood they’re in their schedules may change drastically but that one factor stays the same. Nothing reminds her to relax, rest, and get a little more “me” time than lounge and sleepwear, and that is what we are all about… Here are some styles sure to make Mom proud
Bye bye skinny jeans, at least for now. Mom-to-be is sleeping for two, and dressing for two different bodies can be a chore. Why not get her something that will fit and flatter her body before, during, AND after the bundle of joy arrives?
Our Well Played yoga pant with foldover waist band that can flip up and shape to her growing belly, with high lycra content it will stay fit even if she goes up a size. Good news is they are also perfect for post-baby workouts. Opt for a darker “babyproof” color like dusk (dark blue), shade (purplish grey), or midnight (black).
Pair it with our Playdate babydoll has the most flattering swing shape with almost a full half circle cascading over your curves there is plenty of room for a growing baby bump. Post pregnancy it will be the perfect sensual slip to get her groove back in.
Long nights, no sleep, and a changing body have her wondering what happened to her golden years – that bundle of joy was worth the wait but she still wants to feel pretty. Just because the bar for comfort is raised doesn’t mean the bar for style should be lowered – get her loungewear that can handle her round the clock schedule.
Well Played Cardigan plays all sides- sleeves stay up and don’t slide down for dishes, diapers, and more. the front ties up and makes a great beach cover up- perfect on those chilly nights at the beach or on vacation. better yet, passing out after a crazy day in this is just as dreamy as waking up in, same can’t be said for jeans… pair it with the well played lounge pant for the perfect on the lounge alternative.
Fast forward, the kids are all grown up and have flown the coup. Long gone are the sleepless nights of infancy and the hectic afterschool scheduling. Her attention can finally rest back on the nest, and whether that means picking up an old hobby, or redecorating a room, there is plenty of time for lounging and enjoying the sweet silence.
Birds of Play legging and Playdate tank are the perfect way to lounge in style, and definitely a step up from a baggy tshirt and sweats which can become a convenient alternative.
She’s happy to take a backseat to the nitty gritty of parenting and enjoy her ability to spoil her grandkids. She might not be running back and forth from gymnastics to soccer or driving a minivan but she wants to look and feel chic hosting movie night in her own home, no granny panties or pajammies allowed. For the stylish Grand Mother opt for something with a little understated luxury like a cozy soft robe with silk or lace, and a super chic wide leg pant that flatters almost every body!
Our playdate or playfield robes are the perfect PJ alternative, chic and sophisticated with lots of coverage and made of breathable and soft modal. Playdate is a modal/silk blend trimmed with delicate mesh, and playfield is a modal/spandex rib jersey trimmed with cotton lace, pair either back to the playdate pant for a perfect year round lounge set that she’ll love.
Don’t blink – you read that right! After two years we’re having our very first sample sale here in NYC where our lovely intimates are made. Internationally loved skincare brand VMV Hypoallergenics has a gorgeous boutique in Union Square and will be sharing in this day of pampering, because as you know lingerie is not just for those coupled up! Together we’re hosting a day of stylish and sensual pleasures, so whether you are looking for the perfect shade of lipstick or moisturizer or lingerie to bring out your best inner glow we’ll have you covered… or perhaps uncovered!
The devil’s in the details so check out all the goodies to be had at the event:
FREE BTS Collection Come Out & Play thong with purchase of $75 worth of VMV products or services!
Make sure to come early for the best selection of sizes and colors, but later in the evening there will be the added bonus of wine and treats! And of course get intimate with BTS founder and designer Layla!