behind the scenes – Between the Sheets 2013 Holiday Pop up Shop

The month leading up to the holidays is always a whirlwind, and well ours lived up to that. We had a ton of merchandise restocked the week before and after thanksgiving (and we’re still working on more) Then we had a sample sale and this pop up start on the same day the week after Thanksgiving. The pop up lasted two weeks and was organized by alumni of Design Entrepreneurs NYC,a program for emerging designers funded by the NYCEDC, we were in the first class about a year ago! The pop-up boasted a whopping 30 designers in a ton of categories, and here’s a peek at our little Between the Sheets nook.

Pop up Shop – A look Behind the Scenes

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

We went for a ski-chalet feel with faux sheepskin, warm browns,  faux everygreen/log printed fabric, and lots of little wood/snowy details – even electric tea lights to make a little faux fire!

Between the Sheets window display at DENYC pop up shop Holiday 2013

Dressing up our window spot we played on the gold in our Leopard Play holiday collection with gold ornaments.

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

It snowed both weekends we were at the pop-up, so the cozy decor definitely kept us feeling warm.

Come out and Play bikinis by Between the Sheets at DENYC pop up shop

Come out & Play bikinis, super soft and one of our best-sellers laid out on one of our faux sheepskins.

Basic play bralette and bikini by Between the Sheets at DENYC pop up shop

Basic Play bralette and bikini in front of that faux-realistic log backdrop which with an instagram filter looks even more realistic!

Between the Sheets window display at DENYC pop up shop Holiday 2013

A view of our window display from the outside.

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

Our core collection on the mannequin – Matchplay robe in heather grey and Basic Play underwear in Shade grey, a cozy combination.

Between the Sheets window display at DENYC pop up shop Holiday 2013

We even brought a couple of holiday style pieces from our  Layla L’obatti for BTS Black Label collection, Arabesque in ruby pictured here.

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

 

Designers & Friends

Layla L'obatti, lingerie designer & partner Josh Verleun

BTS founders – Layla & Josh getting cozy in our ski-lodge inspired booth and Layla rocking some new headgear from fellow DENYC Pop up designer Sunghee Bang, you can shop her collection here.

Layla L'obatti & Andrea Diodati  designers at DENYC pop up shop

Layla L’obatti, BTS girl and Andrea Diodati – our booths were right across from each other! You can find her collections here.

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Some cozy snowshoes were a must – it snowed twice during our pop-up!

Come out and Play bikinis by Between the Sheets at DENYC pop up shop

Layla L'obatti at DENYC pop up shop

Our other little friend from across the aisle, Solali, sweet baby of Melinda from Mirame swimwear, you can find her collection here.

Layla L'obatti of Between the Sheets at DENYC pop up shop

On the last day it was a little hard to say goodbye to the beautiful little nook, but we packed it up in a record 15 mins!

Decorating our Pop up Shop

Our booth didn’t come together overnight, with a sample sale overlapping the first weekend we had to split our energy so it wasn’t until the week that we got around to making our space feel like home, here’s a look at what a little window dressing can do for bare concrete!

Before/After - Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

BTS DIY Wooden Signs – logo and social media

I’m a big fan of pinterest as a resource – I use it more often for crafty projects so a quick search yielded a great DIY sign via: Christina’s Adventures

Here for your reference, supplies total around $10 and can be found at a hardware store, You’ll need:

  • liquid nails
  • wooden shims (we used 2 packs of 12″ wooden shims for our larger sign, 1 pack for the smaller)
  • wood stain & white or light colored paint

DIY wood painted sign for Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

As Christina suggested, I used cans as an easy way to hold down the shims as the liquid nails was drying. Notice the fashionable WWD news is our dropcloth!

DIY wood painted sign for Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

From top left clockwise: Liquid nails and can weights, dried and hardened shims with stain applied, stencil printout laid over dried/stained wood for tracing, painting in between the lines.

DIY wood painted sign for Between the Sheets lingerie booth

sign number one: our logo. As I was painting I laid out the stencil in front as a reference just in case my tracing wasn’t crystal clear I could see what it was supposed to look like. Note: I broke off jagged edges on the the thinner end of the shims to give this sign a more weathered look.

 

DIY wood painted sign for Between the Sheets lingerie booth

sign number two: our social handle and icons

DIY wood painted sign for Between the Sheets lingerie booth

Our DIY wooden sign in action at our Pop up Shop booth!

event – Between the Sheets Pop Up Shop in NYC

Between the Sheets Pop up Shop

 

Design Entrepreneurs & Stonehenge Present BESTOW
a holiday pop-up shop benefitting New York Cares

Between the Sheets pop up shop

Between the Sheets Pop up Shop in NYC – Dec 6th-15th!

We’re super thrilled to be working alongside 30 other emerging designers to raise money for New York Cares and to be selling our Made in NYC wares this holiday. We can’t wait to meet some of our New York fans in person and will be offering little perks like free gift wrapping and 15% discounts to those who subscribe to our email list (if you’re already a subscriber just show us an email on your phone or print out!)

Not in NYC? Don’t be blue! You can still follow all of the excitedment on twitter, instagram, and facebook with the #DENYCpopup! And don’t forget we ship free internationally*!

ps. Fun fact – We were part of the first class to graduate from the City & FIT [Fashion Institute of Technology] sponsored program.

For more details on other designers participating and the organizations involved click the flyer below to go to event’s page:

 

*free international shipping excludes clearance items 50% or more

Blue Crush – Sapphire September Babes

Don’t have to be a September Babe to love Blue

blue crush - sapphire hues for september babes

Our designer/founder Layla is a Sapphire September babe, so it’s no surprise that this hue had some nostalgic impact. Prior to starting BTS blue/sapphire wasn’t on her list of go-to colors, but when it came time to carve a niche in sleepwear it became a staple in the BTS rotation – with a myriad of Cerulean hues making there way down the runways this shade is having a moment. Isn’t it appropo that this month heralds the start of fall and the dipping temps that literally give us the blues? We’re cool with fall – as long as we have some coffee and comfy spot to curl up after a long day, how about you?

september sapphire on fw2013 runways berardi, wu, and shoji

It seems like Blue in navy, cobalt, and sapphire shades was all over the runways this fall – from left to right looks from FW13 runways: antonio berardi, jason wu, tadashi shoji

birthstone - picks for sapphire september babe

on model: Come Out & play babydoll $85, Well Played Lounge Pant (on sale!)

1. Venus in Play Tee $65 & PJ pant $75

2. Matchplay Asymmetrical Drape Nightdress $85

3. Come Out & Play Camisole $75 & Boyshort $36

 

You can shop all the looks to fulfill your blue crush here.