behind the scenes

behind the scenes – Between the Sheets 2013 Holiday Pop up Shop

The month leading up to the holidays is always a whirlwind, and well ours lived up to that. We had a ton of merchandise restocked the week before and after thanksgiving (and we’re still working on more) Then we had a sample sale and this pop up start on the same day the week after Thanksgiving. The pop up lasted two weeks and was organized by alumni of Design Entrepreneurs NYC,a program for emerging designers funded by the NYCEDC, we were in the first class about a year ago! The pop-up boasted a whopping 30 designers in a ton of categories, and here’s a peek at our little Between the Sheets nook.

Pop up Shop – A look Behind the Scenes

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

We went for a ski-chalet feel with faux sheepskin, warm browns,  faux everygreen/log printed fabric, and lots of little wood/snowy details – even electric tea lights to make a little faux fire!

Between the Sheets window display at DENYC pop up shop Holiday 2013

Dressing up our window spot we played on the gold in our Leopard Play holiday collection with gold ornaments.

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

It snowed both weekends we were at the pop-up, so the cozy decor definitely kept us feeling warm.

Come out and Play bikinis by Between the Sheets at DENYC pop up shop

Come out & Play bikinis, super soft and one of our best-sellers laid out on one of our faux sheepskins.

Basic play bralette and bikini by Between the Sheets at DENYC pop up shop

Basic Play bralette and bikini in front of that faux-realistic log backdrop which with an instagram filter looks even more realistic!

Between the Sheets window display at DENYC pop up shop Holiday 2013

A view of our window display from the outside.

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

Our core collection on the mannequin – Matchplay robe in heather grey and Basic Play underwear in Shade grey, a cozy combination.

Between the Sheets window display at DENYC pop up shop Holiday 2013

We even brought a couple of holiday style pieces from our  Layla L’obatti for BTS Black Label collection, Arabesque in ruby pictured here.

Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

 

Designers & Friends

Layla L'obatti, lingerie designer & partner Josh Verleun

BTS founders – Layla & Josh getting cozy in our ski-lodge inspired booth and Layla rocking some new headgear from fellow DENYC Pop up designer Sunghee Bang, you can shop her collection here.

Layla L'obatti & Andrea Diodati  designers at DENYC pop up shop

Layla L’obatti, BTS girl and Andrea Diodati – our booths were right across from each other! You can find her collections here.

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Some cozy snowshoes were a must – it snowed twice during our pop-up!

Come out and Play bikinis by Between the Sheets at DENYC pop up shop

Layla L'obatti at DENYC pop up shop

Our other little friend from across the aisle, Solali, sweet baby of Melinda from Mirame swimwear, you can find her collection here.

Layla L'obatti of Between the Sheets at DENYC pop up shop

On the last day it was a little hard to say goodbye to the beautiful little nook, but we packed it up in a record 15 mins!

Decorating our Pop up Shop

Our booth didn’t come together overnight, with a sample sale overlapping the first weekend we had to split our energy so it wasn’t until the week that we got around to making our space feel like home, here’s a look at what a little window dressing can do for bare concrete!

Before/After - Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

BTS DIY Wooden Signs – logo and social media

I’m a big fan of pinterest as a resource – I use it more often for crafty projects so a quick search yielded a great DIY sign via: Christina’s Adventures

Here for your reference, supplies total around $10 and can be found at a hardware store, You’ll need:

  • liquid nails
  • wooden shims (we used 2 packs of 12″ wooden shims for our larger sign, 1 pack for the smaller)
  • wood stain & white or light colored paint

DIY wood painted sign for Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

As Christina suggested, I used cans as an easy way to hold down the shims as the liquid nails was drying. Notice the fashionable WWD news is our dropcloth!

DIY wood painted sign for Between the Sheets lingerie booth at DENYC pop up shop Holiday 2013

From top left clockwise: Liquid nails and can weights, dried and hardened shims with stain applied, stencil printout laid over dried/stained wood for tracing, painting in between the lines.

DIY wood painted sign for Between the Sheets lingerie booth

sign number one: our logo. As I was painting I laid out the stencil in front as a reference just in case my tracing wasn’t crystal clear I could see what it was supposed to look like. Note: I broke off jagged edges on the the thinner end of the shims to give this sign a more weathered look.

 

DIY wood painted sign for Between the Sheets lingerie booth

sign number two: our social handle and icons

DIY wood painted sign for Between the Sheets lingerie booth

Our DIY wooden sign in action at our Pop up Shop booth!

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press – Between the Sheets on REFINERY29

Sheer Romance Tap Pant on REFINERY29.com!

Oct 2013 refinery29 lingerie feature layla l'obatti between the sheets

photo credit: bob nittoli

We were pretty psyched when we saw this REFINERY29 lingerie feature including our black label Sheer Romance Tap pant! Totally made our Monday, and slipping into these will probably make yours too ;)

We couldn’t agree more with the article’s laments on that the search for intimates. It may lead you through some cartoons, dungeons, and through some outlandish/over-the-top forests of intimates, but the goal of our luxe black label has always been to serve up refreshing and timeless luxury that will have you blushing in all the right ways. Find more classic looks from Layla L’obatti for Between the Sheets here.

 

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press – Glamour Earth Day Lingerie Guide

Earth Day lingerie gift guide featuring Between the sheets Come out and play bralette and thong in mint green

This Earth Day lingerie guide from Glamour.com features our Come Out and Play bralette and thong. We’re tickled Green to be featured by Glamour Mag talking about sexy and sustainable products to celebrate Mother Earth!

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press – Popsugar guide to Sexy Earth Day gear

PopSugar's Sexy Earth Day product roundup features Between the Sheets Designer intimates - Come Out and play babydoll in green

Popsugar gets green in this sexy Earth Day gift guide featuring our new Come Out and Play babydoll, made of sustainable micro-modal with Made in USA lace trim and manufactured right here in NYC it’ll cut your top drawer’s ecological footprint down to “earth hugger”.

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