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Labor and economics-the true cost of a T-shirt

02.10.2011 by btslingerie // Leave a Comment

Hey everyone. Here is the third in my ongoing series on sustainable fashion and the connections between fashion and the environment.  For those of you just joining the conversation catch up on Part 1 and Part 2. When I’m not working on BTS with Layla I have a day job working as an environmental lawyer. This ongoing series of posts focuses on sustainability in fashion and why supporting fair wages and made in the USA fashion is so important.  These topics are near and dear to Layla and I and bring together my BTS and environmental lawyer worlds. Join in the conversation in the comments or make suggestions for future posts on sustainable manufacturing and fashion. Hope you enjoy!

Josh

 

Part 3: Labor and economics-the true cost of a T-shirt

What is the true cost of a T-shirt, the cost of the bargain of fast fashion? Part 1 of this series explored the environmental impact of the apparel industry and cheaply produced throw-away garments. In this third installment the focus will shift to another hidden cost of fast fashion, the human cost. When companies move garment production overseas in search of cheap labor, the cost is often born out in wages that are not enough to live on, deplorable working conditions, and harsh worker treatment.

garment manufacturing and fair wage/fair trade, joshua verleun, josh, verluen

At its most basic level the cost of any product breaks down to the cost of raw materials and the cost of labor to transform the raw materials into the final product (this sets aside the cost of marketing, research and development, etc.).

In many cases companies may not have very much control over the cost of raw materials, but do have a choice over how much they pay their workers and the conditions at the factory where the product is made. The drive to keep labor costs down has forced many mass-market apparel companies (and even some smaller companies) to shift their labor overseas or in some cases move their production around the globe from country to country in order to keep prices low and profits high.

In many overseas countries the laws do not provide the same type of protection for garment industry workers that we have here in the US and sweatshop conditions, and child labor are common. A recent report from the UK organization Labour Behind the Label found that many factories in India supplying leading UK retail chains had deplorable working conditions. They described workers as living “in a ‘climate of fear’ characterized by poverty wages, violence and denial of basic rights…”

The TV series “Blood Sweat & T-Shirts” is an eye opening look into the garment factories (and cotton fields, and mills) of India. In the show privileged fast-fashion lovers from the UK are taken to work in the factories and fields and see the conditions for themselves. Workers in India leave their families for months at a time to toil for meager pay in the fields, the cotton mills, and in factories in the slums. The worst factories are dingy, dark, and hot. Workers are almost like slaves-working for long hours constantly fearing for their health and safety and earning nothing close to a living-wage.

Even though the use of sweatshops primarily happens overseas there have been a few high profile cases of US sweatshops being used for well known fast fashion brands. What these instances have in common with foreign abuses is a desire to produce cheap mass-market apparel and maximize profits. In a recent article in business week about the rapid rise of Forever 21-this fast fashion juggernaut’s labor history was brought to light.Although much of Forever 21’s clothing is now made overseas at one point a substantial amount of their manufacturing took place in LA. In 2001 a lawsuit was filed on behalf of workers at a Forever 21 sewing contractor, alleging sweatshop conditions. The case was settled for 4 million, with Forever 21 claiming ignorance of the conditions at the factory. The ridiculous nature of this claim was summed up perfectly by the lawyer who represented the workers.

“It’s impossible to claim ignorance when the problem is so rampant,” said Attorney Julie Su. “Forever 21 is not a victim of the industry. They create and demand these conditions. They squeeze their suppliers and make it necessary for them to get things done as quickly and cheaply as possible, no matter what the cost to the workers.” The documentary “Made in LA” chronicles the fight that these workers went through to expose Forever 21 and win fare wages and humane working conditions for themselves and their fellow workers.

While Forever 21 is undoubtedly not the only apparel company to be accused of using sweatshop labor in the US, because of our labor laws and government crack downs there are far fewer sweatshops in this country. In New York, one of the major center’s for garment manufacturing in the US, there is a sweatshop task force that all manufactures must register for. For a company like Between the Sheets this means that if we had employees we would need to have workers compensation and disability insurance and provide proof of proper insurance to the labor task force. We are also required to only work with contractors who are registered.

Despite the movement of garment industry jobs overseas there are still companies who keep their manufacturing in the US and do their production in an ethical way. In the lingerie world Hanky Panky is a notable one. Fair wages, humane working conditions, and supporting/rebuilding the local economy are all reasons to support these companies who are keeping the US garment industry alive.

The take away is that it is important to care where your clothing comes from. As consumers we vote with our wallets and this vote can change the world. Start by supporting local businesses-ones who are nimble and can make a quality product here in the US at a fair price, while creating local jobs and supporting fair wages. If you do buy clothing from a fast fashion chain–consider only buying from stores with a stated corporate policy against sweatshops and a history of actually following that policy. The truth is that consumer voice and buying power changes corporate behavior. When consumers started demanding green products Walmart recognized a business opportunity and became a leader in sustainability. By the same token if enough consumers demand “fair trade” clothing that is made by workers paid a living wage (or made in the US) this could change the way that big apparel companies do business.

Categories // going green, his perspective, made in the USA, sustainable manufacturing Tags // between the sheets, eco-friendly, green, joshua verleun, sustainable

What Makes Green “Greenwashing”

12.30.2010 by btslingerie // 2 Comments

Hey everyone. Here we go with round two in my ongoing series on the connections between fashion and the environment.  For those of you just joining the conversation catch up on Part 1. When I’m not working on BTS with Layla I have a day job working as an environmental lawyer. This ongoing series of posts focuses on sustainability in fashion and why supporting fair wages and made in the USA fashion is so important.  These topics are near and dear to Layla and I and bring together my BTS and environmental lawyer worlds. Join in the conversation in the comments or make suggestions for future posts on sustainable manufacturing and fashion. Hope you enjoy!

Josh

Part 2: What Makes Green “Green”: sorting out the meaning of buzzwords like renewable, eco, and sustainable in fashion

Green buzzwords and products seem to be everywhere these days. Whether it is “green week” on your favorite TV channel or “green” household products lining the shelves at your local mega-mart, “green” has gone mainstream.   While many of these “green” products do leave a smaller environmental footprint than their “not-so-green” cousins, the rush to turn environmental consciousness into a marketing tool has taken over.

With everything under the sun being labeled as “green” and the words “eco”, “organic”, “sustainable”, “renewable”, and the like tossed around for all manner of products, it’s easy for even an educated buyer to be confused or misled because of “greenwashing”.  Greenwashing is a term that is used to describe products that claim to be earth-friendly, but are not, make unproven environmental claims, or are only superficially friendly to the earth.

 

Sorting out what each “green” term means, and which terms actually mean something and aren’t just “greenwashed” fluff, can be tough. Labels such as Certified Organic or Fair Trade (which is just expanding certification to apparel from things like coffee and tea) have specific definitions and products with these labels are often certified by an organization that sets specific standards. In contrast a term such “renewable” or “natural” could mean many things.

Even still a product made of organic material isn’t necessarily environmentally friendly.  For example—a shirt could be made of organic cotton, but be dyed in a polluting dye-house in China (see Part 1 of this series), or could be sewn in a factory that does not pay a living wage.  This same organic cotton could come from China, be cut in Mexico, and sewn, in India—adding up to a large carbon footprint.

With so many ill-defined eco-terms being used to describe products it’s hard for a consumer to know if what they bought is actually earth friendly.  A recent study of 5,000 consumer products found that a full 95% committed at least one sin of “greenwashing”—these sins included “fibbing about or having no proof of environmental claims, vague or poorly defined marketing language, such as “all-natural,” and the use of fake labels designed to imply a product has third-party certification or endorsement of its claims.”

 

In the world of fashion “green” claims are just as common and only some of them pass the “greenwashing” test.  Fabrics made of bamboo have been touted as natural, green, and environmentally friendly, but are produced using a non-natural chemical process that leads to air and water pollution.  The bamboo is broken down to be spun into fibers using acetate (not so different from nail polish remover). These deceptive eco-claims led the Federal Trade Commission (FTC) to crack down on companies who were “Bamboozaling” consumers by falsely marketing their clothing made of bamboo fabrics using terms such as natural, and environmentally friendly-when the fabric was in fact Rayon.  The FTC said that “Even when bamboo [was] the “plant source” used to create rayon, no traits of the original plant are left in the finished product.”

Other fibers used in fabrics can be more environmentally friendly—although there are still eco-pluses and minuses.  Cotton is considered the world’s ‘dirtiest’ crop-even though it covers 2.5% of the world’s cultivated land traditional cotton production uses 16% of the world’s insecticides, more than any other single major crop. Organic cotton is grown in a manner that doesn’t use harmful pesticides, thus sharply reducing the environmental impact.  Despite these huge reductions in impact, like all cotton, organic cotton uses an enormous amount of water to grow, which in and of itself is an environmental impact.   Another eco-friendly fiber is modal.  Made from sustainably harvested beech trees-the wood is broken down using chemicals in a “closed-loop” process that reuses much of the chemicals. The fibers and then spun and knit into fabric.  Although similar, this process is far more environmentally friendly than the process that turns bamboo into fiber as the chemicals are reused and not discarded.

As a consumer, if you want to make an eco-conscious choice when it comes to fashion, it is important to consider many things. The type of fabric, trim, and other materials that create the garment are important as is the origin of the raw materials and dyes used to color the garment.  Where a garment is manufactured matters as environmental and fair labor conditions and wages vary enormously around the world. The distance between where materials are sourced and the garment is made also matters, since global transport of materials adds to the carbon footprint of a garment.

Ultimately the most important thing to look for is transparency from the company or designer-whether a garment is marketed as eco-friendly or not. Looking beyond the buzz words and certification logos to see the real impact to the planet once the whole picture of raw materials and production are looked at.

 

At the moment it seems like the Wild West in the world of green products—with “greenwashing” still common place. Thankfully the FTC has taken the first steps to do a better job of spelling out how companies are allowed to market “green” products.  The so called “Green Guides” spell out what a company has to do to describe or verify the legitimacy of their “green” product.  The FTC recently announced that these guides would be updated to respond to the explosion of “green” products and the “greenwashing” of so many products with no eco-credibility marketed in a blatantly misleading fashion.

Hopefully this effort will help establish better standards in labeling and certification of “green” products and “green” fashion, allowing us all to become more eco-conscious consumers.

 

Coming up in Part 3 of the series I will look at the socio-economic and labor issues surrounding the fashion industry.  Later, in Part 4, I will talk about Between the Sheets, the values our business embodies, and the “green” efforts we have undertaken to reduce our impact on the planet.

Categories // going green, his perspective, made in the USA, sustainable manufacturing Tags // between the sheets, eco-friendly, fashion, green, josh verleun, lingerie, sustainable

Fast Fashion is like fast food

11.28.2010 by btslingerie // 5 Comments

Hey everyone. Just wanted to take a moment to introduce myself and the new series of posts I’m working on for the BTS Blog. When I’m not working on BTS with Layla I have a day job working as an environmental lawyer. In an ongoing series posts I’m going to talk about sustainability in fashion and why supporting fair wages and made in the USA fashion is so important.  These topics are near and dear to Layla and I and bring together my BTS and environmental lawyer worlds. Join in the conversation in the comments or make suggestions for future posts on sustainable manufacturing and fashion. Hope you enjoy!

Josh

Part 1: Fast Fashion is like fast food—it may be easy to consume, but it tends to leave a bad taste in your mouth.

It may surprise you, but when I’m not busy helping to share beautiful lingerie and loungewear with all of BTS’s fans I am an environmental lawyer working to protect New York’s waterways.  When Layla and I embarked on this journey to launch Between the Sheets I wouldn’t have imagined that my work as an environmental lawyer and a lingerie entrepreneur could be so intertwined. I consider myself to be fairly savvy when it comes to environmental issues, but I was shocked to learn recently that the global textile industry is one of the biggest polluters of our precious waterways around the world. When you think of environmental impact you are far more likely to think of oil giants such as BP or Exxon or maybe dirty coal power plants or the mining industry.  In fact if you look at China and other countries where much of the throw away clothing that sits on racks at big chain stores comes from, the textile industry, which is the lifeblood of apparel manufacturing, is one of the worst polluters.

If you’ve seen the Movie Supersize Me, where Morgan Spurlock ate nothing but McDonalds for 30 days and saw his health plummet rapidly, you’ve seen the horrifying health effects of a constant diet of fast food.  Fast fashion, is easily consumed, cheap, and abundantly available, and has similar impacts to the areas of the planet where cheap throwaway apparel is born. In China coal fired boilers belch thick black smoke, heating dye bathes where fabric is dyed.  These dyes and other harsh chemicals used in the finishing and treating of fabrics make their way into the rivers and pollute water, ground, and air.   A recent CNN news story explored the impacts of the denim industry in China and in September 2010 pollution concerns triggered a shutdown by the Chinese government of half of the textile dye houses in the Eastern textile hub of Zhejiang.

Fast fashion is a global business with design done in one country, raw materials sourced from all over the globe, and manufacturing done in the countries with the cheapest labor.  The spreading global network of supply and manufacturing may be cheaper, but the green house gases of transportation and lax environmental oversight in many countries make this global model of production environmentally costly.

Like a gourmet meal prepared from local organic ingredients, Between the Sheets and others who have made a commitment to manufacturing in the United States and sourcing environmentally friendly and sustainable materials go about making clothing from a very different perspective. Between the Sheets sources our materials from US and European suppliers where strict environmental laws protect what can be released into our waters and air, ensuring that the impact is minimized and our environment is protected. Souring materials and manufacturing closer to home also reduces the impact of transporting raw goods and components and spreading manufacturing all over the world.

Most people don’t eat gourmet food all the time and by the same token often find themselves buying fast fashion that has been made overseas.  Thanks to the efforts of the Natural Resources Defense Council (NRDC), the Clinton Global Initiative and some of the largest buyers of imported fast fashion (H&M, Walmart, and others) efforts are being undertaken to make the global apparel industry greener and to create clothing that is “Clean by Design.”

After studying factories in China NRDC released a list of 10 things that factories could do to reduce their impact on the environment.  With minimal investment and changes to operations factories were able to reduce their energy use, the amount of dye and other chemicals dumped into the environment, and save money too. So far pilot projects in China have shown an enormous improvement and a new pilot at a textile mill in Bangladesh is planned. Over the coming years more companies must make the commitment to do all they can to green their operations, saving the planet, and saving money through greater efficiency.

We encourage everyone to do their part. Buy Made in the USA clothing (and lingerie of course!) and eat local food when you can.  When you just need that fast food burger or that fast fashion top or pair of pants—go ahead and indulge, but consider writing to Forever 21, Target, or Victoria’s Secret and encourage them to participate in NRDC’s Clean by Design initiative—so we can all do our part to protect the planet.

Categories // going green, his perspective, made in the USA, sustainable manufacturing Tags // between the sheets, eco-friendly, fashion, green, josh verleun, sustainable

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