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Product Range – Meet the Maker Day 8

03.08.2019 by btslingerie // Leave a Comment

Between the Sheets Product Range


From pyjamas to loungewear, everyday intimates to more hand finished heirloom pieces, I design and produce both machine washable and practical items to more fragile hand-wash specialty items. I have kind of dabbled in it all and that doesn’t even include previous collections. I enjoy the design process because there is such a huge range but that has to be balanced with what sells. Some of our best sellers shown here.

To add to this post further than what I was able to discuss on insta I’d like to talk about something that has come up on and off over the years – size range. As a small brand expanding sizing is a lot more complicated than it seems at the surface. Later in the meet the maker month I talked about the design process and how things are made – and we discussed grading and marking. One of the things that plays into pricing and size range for us as an indie is this step in the production process – it costs money to add additional sizes in every step of the process and all of that plus pre-making & holding additional inventory is an added burden on a small designer. I am always supporting fellow brands and I know there are others whose lines begin where ours end and I will point customers who are sized out of our line in their direction. Of course I want to see our brand expand in both scope of what we make and that includes sizing, but that has to be balanced with sales and not just items marked down but items at full price. That’s a conversation I’ve had with other brands and the Lingerie Addict on twitter many times.

I hope this gives an idea of why, at least for our brand it has been easier to expand our product range than our size range. I’m hoping that will change as we become more vertically integrated (which the market is forcing us to be, but that’s a topic for a future post).

To see the original post on instagram – click here

We’re collecting all of my March Meet the Maker posts here on the blog for ease of reading and all of you who might not be on instagram or facebook. It was a great opportunity to share a bit more about our brand and hope it helps you get to know me and BTS a little better!

Categories // ask L, her perspective, lookbook, style trends Tags // meet the maker

Masha cats x lingerie

03.21.2015 by btslingerie // Leave a Comment

Masha Cats x Lingerie

There is a universal language that all cat lovers speak, I think if you’ve been following this series you’ll have seen it by now. There is a bit of the individual in the way we describe our pets, but specifically those fiercely independent felines. Something about that feline energy also really captures the allure of what it is to be a woman. It can be both playful and chasing its tail one minute, serious and focused hunter the next, and then with the blink of an eye hungry and affectionate for cuddles.
I love how each woman’s answer to the same questions have added to the photos, and this shoot & interview with Masha does not disappoint. She has incredible posture and while doing hair and makeup we talked about how her cat walks with her, sometimes on a leash sometimes not, and how they even go to the beach together!
So without further ado, Masha x Cats x Lingerie:
masha-black-mesh-lingerie-vintage-stockings-pink-trench-1-web
wearing: Airplay bralette & hiwaist, Arabesque garter, vintage nylons, trench coat (designer’s own)
favorite feline characteristic you would take on if you could?
I love how cats good in geometry of seeing right course to jump. but I wouldn’t take none of whats make them cats.
 masha-tortie-kitten-pink-leopard-play-robe-1-web
masha-tortie-kitten-pink-leopard-play-robe-2-web
if you had nine lives, what would you risk one of your lives to do?
I would not risk none. I would keep it for bad day.
masha-tortie-kitten-white-lounge-dress-4-web
wearing: Matchplay lounge dress

masha-bw-cat-black-mesh-lingerie-vintage-stockings-pink-trench-1-web

If you were a cat, what would you hunt?
Bad smelling dogs 🙂

masha-tortie-kitten-black-mesh-lingerie-vintage-stockings-pink-trench-2-web
[Read more…]

Categories // bedtime stories, her perspective, interviews, models, style trends, the girls between the sheets Tags // airplay, arabesque, cats x lingerie, lace, leopard play, lingerie, loungewear, petal play

love – Persephone Rising 

03.18.2015 by btslingerie // Leave a Comment

Calling all Goddesses

Spring is here

 

We’re completely head over heels at these stunning photos from photographer Francine Duffy featuring some of our pieces, so we’re sharing the full set in celebration of the first day of spring. There is something so magical about Francine’s use of natural lighting and her instagram and site are filled with gorgeous sensual images, and there is something so authentic about how she captures the feminine spirit alive in nature.

model wearing: Well Played Babydoll & New Curtain Call jogger

persephone rising - spring awakens photos via Francine Duffy persephone rising - spring awakens photos via Francine Duffy  persephone rising - spring awakens photos via Francine Duffy     persephone rising - spring awakens photos via Francine Duffy persephone rising - spring awakens photos via Francine Duffy persephone rising - spring awakens photos via Francine Duffy

I shared the story of Persephone on our instagram last week and for those of you that missed it:

This series reminds me of the story of Persephone who was kidnapped by Hades God of the underworld. It was said that her absence led her mother Demeter Goddess of the agriculture/harvest in her sadness to create winter’s blight. When Hades under pressure by Zeus & the rest of the Gods allowed Persephone to return he tricked her into eating a pomegranate, so having eaten a fruit of the underworld she would have to return for part of the year. Her presence and return to the earth led flowers to spring forth, and her return to Hades & the underworld caused winter when the flowers and crops fade. This story of her coming and going explained the change of seasons. 

persephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffy

The story of Persephone is one of my favorite Greek myths, because like so many Greek tales it captures a deeper view of feminine power and mystique. It’s also empowering in that Persephone comes to represent both dark & light, she is both the Queen of the underworld and rules over the dead alongside Hades, but also has the power to bring life to earth with her return each spring her very presence brings forth flowers.

Also makes quite an apropos reference for our floral lace Petal Play collection too!

Petal Play peach lace bralettePetal Play peach lace hi waist pantyPetal Play peach lace cut out babydollPetal Play peach lace bikini

persephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffypersephone rising - spring awakens photos via Francine Duffy

credits:

wearing:Well Played Babydoll & New Curtain Call jogger

photos: Francine Duffy

follow Francine on Instagram & Facebook for more beautiful natural light photography

 

Categories // her perspective, inspire, lookbook, love, photographers, style trends, the girls between the sheets Tags // curtain call, editorial, fashion spread, loungerie, loungewear, photography, well played

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Between the Sheets Inc - purveyors of luxury lingerie, designer loungewear, and luxurious lifestyle products brings you a blog about our brands, collections, and life's simple luxuries.

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