As members of MOMA here in New York, we often go to see the latest exhibits and on one visit back in late 2010 I saw a series of deco posters that really caught my eye, they were framed along the wall next to some vintage furniture and other curiosities (sorry I cannot remember the name of the exhibit, I wish I had written it down!) and so the idea of applying the deco look to our brand had been stuck in my head for a while. Part of what I love about that period is that reference to things that were grander than life, the way the posters made the subject whatever it may be stand out and prominently juxtaposed against it’s surroundings. I also love the way that they played with color blocking and fonts. I thought I would share some of the posters and inspired graphics side by side…
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