One of our favorite new styles from our summer collection is the Play a Spell Babydoll, its low cut back and a-line cut with the sweetest details of the back tie and lace trim make it the perfect summer slip. Pair it with our Come Out & Play bikini for a flirty sleep look or with the Play a Spell shortie for a sweet lounge outfit. Either way you wear it, its positively charming. What better way to start your own fairy tale than beginning your happily ever after, between the sheets.
style trend – the charmed life, new summer collections from BTS
Just in time for summer we’ve rolled out our two newest collections, we’re shipping Play a Spell Cotton Sleepwear styles this week to some of our stockists! And Frolic & Play a sizzling collection of sheer slub knit separates. Together these two new groups create a spellbinding and charming collection of intimates and loungewear that travels with ease as well as it stays in. The airy cotton voille of Play a Spell is soft, natural, and romantic with delicate lace edge trims. The contrastingly rougher raw edges of Frolic and Play are a refreshingly modern and contemporary take on lounge and beachwear.
You can find these two new collections at the following locations in the summer months:
Derriere De Soie in Charlottesville, VA
Lilibeas in West Reading, PA
Romantiques in Los Gatos, CA
…make sure to follow us on facebook for additional stockist announcements!
Fashion yourself a charmed life, play a spell luxurious spellbinding cotton sleepwear styles.
We all look for styles that can travel with ease, something that doesn’t wrinkle and looks effortless and chic at the same time, frolic & play boasts those kinds of pieces.
There is something so sweet about a short with a pocket, and these little shorties also have a tie in front, for that added bit of whimsy and charm if you will.
A little bralette could easily be switched with your bikini or one piece and you’d have the perfect look to stroll from the beach to a casual dinner or night out on the boardwalk, true summer style.
behind the scenes – the making of BTS SS11 lookbook
Lingerie is one of the few categories where we get to capture a fantasy, and Susan’s fiery red hair and porcelain complexion evoked a mermaid rising from the sea and in some ways we wanted the clothes to both fit but not fit, to feel at home in the environment but maybe a bit off on her… that awkwardly real feel of coney island where things seem to be just a bit off. She’s achingly beautiful in this shockingly real and even dingy environment and there is a sizzle created by that out of place quality.
We’re excited to share a little peek at our day on the beach, boardwalk, and historic coney island amusement park shooting our SS11 campaign/lookbook images… Between the Sheets at the beach.
Want a little more style to savour- check out behind the scenes posts with photos and details of the day part one, part two, and part three and look at the final lookbook here.
edit: vincentfwelch.com
photog: insuh yoon
model: susan coffey
special thanks: laparis & charlie