New York market week is when buyers from around the country and the world come to NY to buy from a plethora of designers featuring their wholesale collections. We launched at Curve NY back in Aug 2009 and this was the one year anniversary of our official wholesale debut. We decided to do something different this year so we booked a luxurious room at hotel AKA and hosted a private buying and press suite to coincide with the shows. The relaxed and private atmosphere allowed us to show our collection one on one to buyers without the hustle and noise of the trade show venues, and we had a resoundingly positive response from the buyers that were able to make it out! Here’s a sneak peek at the hotel’s gorgeous accomodations and the fall winter collections and designer capsule collection “Layla L’obatti for Between the Sheets” on display.
a glimpse of Between the Sheets Collection’s Spring Summer 11 lookbook
I wish our kitchen was this modern and spacious!
Luxe jewelry we used in our SS11 campaign shoot and our buyer/press gift boxes lined up on the counter.
A look at Tzen’s luxe jewelry line on display. Gorgeous hand wire wrapped and semi-precious stone jewelry made in Chicago! We love local designers!
Breakfast treats, and salt water taffy from the jersey shore to set the mood for SS11 buying!
High tea sandwiches (recipe post to follow) cucumber/cream cheese & mint, goat cheese/watercress and pecan, brie/arugula and cranberry!
We sprinkled the table with collectible shells, and the images of BTS collection from Basics, to Fall Winter 2010, to Spring Summer 11 cycled on the flatscreen in the background. A playlist of soft music that inspired us echoes softly through the spacious room.
Fall winter collection is coming soon! Stay tuned for new store announcements and also some key gift guides we may be featured in for holiday!! xo
