Back from our trip to Lilibeas and the mercury is rising and our toes are aching for a dip in the water… the perfect little tee and shorts from our frolic & play collection on the lovely Susan Coffey. xo
style trend – the charmed life, new summer collections from BTS
Just in time for summer we’ve rolled out our two newest collections, we’re shipping Play a Spell Cotton Sleepwear styles this week to some of our stockists! And Frolic & Play a sizzling collection of sheer slub knit separates. Together these two new groups create a spellbinding and charming collection of intimates and loungewear that travels with ease as well as it stays in. The airy cotton voille of Play a Spell is soft, natural, and romantic with delicate lace edge trims. The contrastingly rougher raw edges of Frolic and Play are a refreshingly modern and contemporary take on lounge and beachwear.
You can find these two new collections at the following locations in the summer months:
Derriere De Soie in Charlottesville, VA
Lilibeas in West Reading, PA
Romantiques in Los Gatos, CA
…make sure to follow us on facebook for additional stockist announcements!
Fashion yourself a charmed life, play a spell luxurious spellbinding cotton sleepwear styles.
We all look for styles that can travel with ease, something that doesn’t wrinkle and looks effortless and chic at the same time, frolic & play boasts those kinds of pieces.
There is something so sweet about a short with a pocket, and these little shorties also have a tie in front, for that added bit of whimsy and charm if you will.
A little bralette could easily be switched with your bikini or one piece and you’d have the perfect look to stroll from the beach to a casual dinner or night out on the boardwalk, true summer style.
behind the scenes – the making of BTS SS11 lookbook
Lingerie is one of the few categories where we get to capture a fantasy, and Susan’s fiery red hair and porcelain complexion evoked a mermaid rising from the sea and in some ways we wanted the clothes to both fit but not fit, to feel at home in the environment but maybe a bit off on her… that awkwardly real feel of coney island where things seem to be just a bit off. She’s achingly beautiful in this shockingly real and even dingy environment and there is a sizzle created by that out of place quality.
We’re excited to share a little peek at our day on the beach, boardwalk, and historic coney island amusement park shooting our SS11 campaign/lookbook images… Between the Sheets at the beach.
Want a little more style to savour- check out behind the scenes posts with photos and details of the day part one, part two, and part three and look at the final lookbook here.
edit: vincentfwelch.com
photog: insuh yoon
model: susan coffey
special thanks: laparis & charlie
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