Between the Sheets Blog - life's little luxuries, like BTS lingerie & loungewear, play in style
A hint of what’s to come… we’re at market previewing Spring/ Summer 2011 collection to buyers and press and this is just a sneak peek of those images with a piece from the current collection, our Come Out & Play bralette.
I’ve been following a debate that was started recently on The Lingerie Post over a clear “copycat” garment featured in this story. We as a brand are obviously biased, but maybe not in the way you’d expect. I absolutely understand the inspiration and sharing of ideas that takes place between designers that starts trends and gets people shopping. Now there are cases where a design is a clear copy/knockoff and in some cases these copycat designs can be detrimental to the small firm with an inability to spread the word about their style and collections before a bigger faster fashion house, but in many cases the originator can use their unique lifestyle perspective and “signature look”, so that no one else can truly replicate their “brand aesthetic”. To keep it short you can duplicate a garment, but you can’t duplicate a brand. The real trick as a designer and entrepreneur is to find a way to market and create a brand that has a fingerprint that goes deeper than the clothing.
I came across this video a month or two ago and thought it was a great time to share.
It may not be lingerie, but we were blown away by these breezy nyc images of alessandra ambrosio by will davidson for rush magazine. Reminds us of those windy days between spring and summer and summer and fall, when the city feels a little bit like one of those snowglobes with bits and bobbles flying along the streets. The scene from Unfaithful where Diane Lane’s character is blown about soho and bumps into a charming man who figuratively and literally sweeps her off her feet. September and fall fashion are fast approaching and it kind of feels like september breeze always brings something fresh and new, even to a city like New York that’s seen it all… we’re anxiously awaiting, fall.
Photos by Will Davidson
Model Alessandra Ambrosio
Hair by Shin Arima @ Frank
Makeup by Christian McCulloch @ Tim Howard Management