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You are here: Home / 2009 / Archives for July 2009

Archives for July 2009

Starting a business- Not enough time in a day!

07.31.2009 by btslingerie // Leave a Comment

It’s a couple days before our line is officially out there for sale. It’s been in the works for a year now. I left my job at D2 brands last September, and then the economy went in the tank. That’s been fun hasn’t it? Well, imagine the pushback on a new line…

I feel like taking this step has put me more in the spotlight than I feel comfortable being at times. There are times when it feels like the most natural thing to be talking about the line and myself and my journey, and at others I just feel like I’m looking in. Everyone thinks it’s exciting, but all I feel right now is nerves. I remember running the fashion show and feeling the same way until the moment the show started, a build of adrenaline that exploded once the first look hit the catwalk.

Designing is personal, but you’d never know I think that from talking to me. I’m pretty straight faced to critique, I take it in. I believe it’s my job as a designer to hear the bad more than the good, because really it’s my job to fix the problems. I accept that responsibility. I sometimes hear the things people think too, because I listen to what’s in between the lines and what is left unsaid as much as what is said out loud.

I’m waiting to share this! I’m waiting to get this out there and hear both good and bad reviews, because I can’t expect everyone to love it! Hearing my fellow designers who are pursuing starting their own lines makes me feel like it’s all a possibility. I think of this as truly the American Dream, and I so badly hope that the garment industry remains alive enough to let it be a possibility for future fashion designers as well.


my favorite bag in my lap, bag of samples and lookbook heading to factory in brooklyn…


I welcome competition, I welcome anyone who has the kahunas to walk in these shoes. Being an entrepreneur is not easy, and the things I think about keep me up at night. It’s like Monk says “it’s a blessing, and a curse.” Really, that is how it is. A blessing to be alive and have the ability to pursue this, to have the drive to follow this. It’s a curse because the journey can be so exhausting. I think in the end the good outweighs the bad, but it definitely takes a certain personality to navigate that road.

creepy neighborhood under the highway, my purse matches!

I try to be understanding and answer people’s questions about starting a business as often as I can, but I am also aware that each business no matter how similar in product is a totally different experience with different challenges based on the person starting it. For me the challenge has been to remain motivated when I spend most of my time alone, and even when I’m surrounded by people I can often be alone in my head…


muggy day, looking out of the stairwell (very dirty old brooklyn window)

No wonder, this has been my calender for just this week before the show…

 

It’s always been my policy to speak my mind rather than holding things in, and the few times I haven’t I have regretted it. I also tend to wear my heart on my sleeve (kinda comes hand in hand with speaking my true thoughts). I’m not always easy to deal with, but if I’m working on something I like to deliver. It’s always nice when people appreciate it, but not necessary. It makes me feel good.
I hope my passion and my energy come through! After all, this is a part of me I’m sharing. So wish us luck this weekend!

Categories // ask L, behind the scenes Tags // behind the scenes, between the sheets

behind the scenes – Lau

07.27.2009 by btslingerie // Leave a Comment

 

I feel I need to introduce Lau, because she is one of the sweetest, alluring, and subtley sexy girls I have ever met. I mean, I don’t want you to think I have a crush but I like to think of her as my muse…the smile, the laugh, the head tilted to the side get stuck in my head. Those images of a smiling happy girl are what bubble up when I’m designing, so I have to thank her for keeping me positive! She writes a little about her experience modeling for the BTS fashion shows below, and really… she drew a crowd. I had friends fly out from California the last year asking *is Lau going to be there?!* they were there for the show, but the fact that she came back year after year made her an expectation! Thank you Lau for all the amazing photos, and you know I’m wishing you well in whatever dreams you wish to pursue be it modeling or designing!
xoxo
L

BTS girl: How did you find out about BTS?
Lau: One of Layla’s classmates asked if anyone would be interested in modeling for student designers for a lingerie fashion show. It was more about fun and adventure for me, but I winded up making some friends while doing it, and never stopped showing up for each years fittings to be apart of the show.

BTS girl: So how many years did you do the show?
Lau: I’ve done the show all three years that it had taken place, and now I’m modeling for the BTS line!

images above by: Bob Nittoli

BTS girl: Any funny stories? Guys in the crowd, dressing room moments, awkward fittings or encounters with designers and other models?
Lau: Well, it’s funny; I didn’t realize the reaction I got from the crowd until I saw the pictures/ videos posted after the show. When I strutted down the catwalk I was in the zone, so I didn’t hear or see much. I kept my focus on the runway and the cameras at the end of the runway.


photo by: Bob Nittoli outfit: Heather Reid and Kelly Gaussa for BTS 06
BTS girl: I would really love to hear from the guys in the front row!! If you were a fan of the show, please feel free to write us about a guest post!! haha guy on the right is seriously enjoying this! Look at him bite his lip!!

BTS girl:Why lingerie? Are you extroverted/introverted?
Lau: Well I love lingerie when it comes to the fun, creative, and extraordinary get ups these designers came up with. It was similar to dress up, but for grown ups! Who really gets to wear stuff like this often? I really come out of my shell in these shows. I don’t do this on the regular, but I do find it liberating.

BTS girl: Did you get nervous before the shows? Tell us about your prep ritual, if you had one!
Lau: I got nervous before one show when a designer said she wanted to use me but I didn’t know what the design was going to look like, or how it was going to fit. Sure enough (just as I worried), she showed up with the smallest itty-bitty thong and a sheer train. It was so tiny, that the only way I could describe it was border line floss (that goes for the front as well) but luckily someone’s mom helping out back stage, had a stash of nude thongs to wear under the garments. I don’t know that woman’s name but she saved me from exposing a little too much in the front! Although I know I signed up for a lingerie show- I did want to remain tasteful.

As far as Prep ritual- I usually buy all the products I need for the show. We had a lot of hair dressers but I knew exactly how I wanted my hair so I did it myself.

BTS girl: Are you still modeling lingerie? What have you been up to since we saw you at the show?
Lau: I have been a part of the BTS line, which was great to do and I hope I can continue to be a part of it! Also a shoot for FreshPair.comfor their Bra Fit Finder.

photos for Between the Sheets Collection: Larry Baglio

BTS girl: Is modeling your dream job, if not what’s your passion?
Lau: When I was a little girl, I thought it would be fabulous to be a model, but my parents taught me that education is important and comes first. I agreed to get my degree first than pursue other things if I still desired to. Sure enough- post graduation, modeling kind of just happened for me- but I’m still keeping to my job search for design.

BTS girl: How do you keep yourself in such great shape?
Lau: I try my best to eat healthy but I love a lot of things that aren’t good for me (fried food) so when I know a shoot could be in the works, I hit the gym more than usual and keep a strict diet. Try my best to not eat past 8 pm because I’m a late night snacker and that’s one of the worst things you can do when trying to loose weight.

BTS girl:Is beauty skin deep?
Lau: Beauty is one of those words that can be defined in a million different ways. I believe that beauty is skin deep when it comes to adoration for a person as a whole.

BTS girl: How are your puppies doing? Do you have photos of them you can share with us?
Lau: How thoughtful of you to ask! Clarence and Toby are doing great! They are the definition of opposites attract. They both bring me so much happiness.


Clarence & Toby napping. adorable.Toby also made his debut with Lau in our first shoot for Between the Sheets Collection below!
     

BTS girl: Random Question of the Day: Ok we already asked you what you wear Between the Sheets for the video, soOo what do you like to eat Between the Sheets? What do you get a craving for right before bed?
Lau: Oh geez I just mentioned how horrible I am when it comes to late night snacks! You know I will just about eat whatever I can find in the cabinets and the refrigerator! Ha ha.
And if I don’t have anything to eat- I go on delivery.com and order away! My favorite- I love eating cheese fries (mozzarella cheese) with gravy for dipping- which is something I started eating from going to Ski/Snowboarding in Canada. It was an appetizer they had at the bottom of the ski lift. I’ll eat that, and French Onion soup!

Categories // behind the scenes, interviews, models, the girls between the sheets Tags // behind the scenes, between the sheets, Dream, fashion institute of technology, Fashion Show

loves- cinema in socrates sculpture park

07.23.2009 by btslingerie // 1 Comment

Now we live just blocks away from this little easter egg of a NYC spot- the Socrates Sculpture Park is nothing so special as it’s name implies… the sculpture is absent half the year and the park always seems like it’s teetering between an open grass lot and something more. We commend the city and the organizations that are trying to brighten up this otherwise dirty little side street. It really has so much potential! I hope they keep doing events like these and that the park’s sculptural exhibits can benefit from it.

Last night we attended a viewing of Goddard’s Contempt with Bridgette Bardot. The film wasn’t as inspiring as it’s lead actress to me, but that’s often the case. The way she moved and acted in the movie with a coquettish attitude was really lovely. I feel like there is just a different quality to actresses of the old silver screen, that we really don’t get with our Hollywood crowd today. The movie was much slower paced than modern films, and the plot a little thicker and not so transparent– this was definitely a heavy movie. The mix of languages French, Italian, and English with subtitles was also unexpected. I love that NYC exposes you to so many new things, for free!

Categories // love Tags // film, inspiration

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